## Entertainment, Media, and Technology Specialization

The entertainment, media, and technology specialization is designed to blend theory with practical applications. Students gain a broad understanding of the strategy and operating principles that drive the individual sectors of the entertainment industry. Classes are structured to encourage students to explore concepts, frameworks and models, and analyze industry data across revenue streams (including licensing, sponsorships and promotion). Students analyze leading companies in the industry, such as Viacom, CBS, Time Warner, Disney, News Corporation, Sony, and NBC/Universal. Courses are offered in various disciplines including marketing, finance, economics, accounting, management, law, and information systems. Topics covered include movies, network television, production, theater, music, sports, cable, syndication, radio, telecommunications, new media, and publishing.

Faculty Advisor: [Professor Paul Hardart](http://www.stern.nyu.edu/faculty/bio/paul-hardart), <phardart@stern.nyu.edu>

## Course List

### Part I of the Specialization:

**REQUIRED:**
MKTG.2119 Entertainment &amp; Media Industries (1.5 Credits)

### Part II of the Specialization:

Complete the remaining 7.5 credits from the lists below:

**Course Number****Course Title**ECON-GB.2345The Business of Platforms, Networks, and Two-sided Markets ECON-GB.2360Sports EconomicsFINC-GB.3125Corporate Strategy and Finance in Entertainment and MediaFINC-GB.3126Financial Analysis-Entertainment and MediaFINC-GB.3196Mergers and Acquisitions: Media, Entertainment and Consumer InternetINTA-GB.2307Tech Industry Drivers: An Analytical FrameworkINTA-GB.3143Digital Music BusinessINTA-GB.3145Investment Banking and Private Equity in Media and Entertainment FinanceINTA-GB.3323Tech SolutionsMGMT-GB.2332Managing a High Tech Company: The CEO perspective MGMT.GB.3155Technological Innovation StrategyMKTG-GB.2114The Business of Sports MarketingMKTG-GB.2116The Business of Producing: Entrepreneurship in Entertainment &amp; MediaMKTG-GB.2120Movie Marketing and DistributionMKTG-GB.2123Deal Making and Business Development in MediaMKTG-GB.2124Digital Disruption: Creating and Capturing ValueMKTG-GB.2125Digital Media InnovationMKTG-GB.2132Digital Transformations in Media &amp; EntertainmentMKTG-GB.2133 Digitalization and Society: The Fourth Industrial RevolutionMKTG-GB.2134Art Through Technological InnovationMKTG-GB.2150Social Media &amp; Mobile TechnologiesMKTG-GB.2173New Media in MarketingMKTG-GB.2191Technology Product ManagementMKTG-GB.2192Predicting the Future of Technology MKTG-GB.2193Tech Product Management IIMKTG-GB.2313The Craft and Commerce of Cinema: Cannes Film Festival\*\*MKTG-GB.2325Digital Media InnovationMKTG-GB.2356AI in Marketing AnalyticsMKTG-GB.2370New ProductsMKTG-GB 2392Strategic Foresight and Predicting the Future of TechnologyOPMG-GB.2313Operations in Entertainment: Las VegasOPMG-GB 2354Decision Analytics for SportsTECH-GB.2318Digital StrategyTECH-GB.3362Emerging Technology and Business Innovation

\*This course must be manually pointed in order to fulfill your specialization requirements. Please contact Academic Affairs and Advising for more information.

\*\*MKTG-GB.2142 &amp; MKTG-GB.2143 The Craft and Commerce of Cinema: Cannes Film Festival - (total of 3.0 credits)

For course descriptions, please see the [Office of Records &amp; Registration website](/portal-partners/registrar/course-information/course-descriptions-prerequisites).