## Marketing Specialization

The marketing specialization is designed for students who desire to be skilled across the wide range of marketing activities. Courses in the curriculum range from those at the level of marketing strategy and pricing strategy to tools courses such as marketing research and advertising management. The diversity of the offerings allows students to not only learn cutting edge concepts but to tailor their program to their specific career plans. Students electing the marketing specialization take jobs across the broad spectrum of business. They may be found in consulting, consumer packaged goods, pharmaceuticals, and financial services.

Faculty Advisor:[ Professor Sunder Narayanan](https://www.stern.nyu.edu/faculty/bio/sunder-narayanan), [**sn15@stern.nyu.edu**](mailto:sn15@stern.nyu.edu)

## Course List

### **REQUIRED:**

COR1-GB.2310 Marketing (or equivalent), plus 9.0 additional credits

### **RECOMMENDED:**

MKTG-GB.2327 Research for Customer Insights
MKTG-GB.2347 Consumer Behavior

### All MKTG-GB courses apply plus the following:

**Course Number****Course Title**DBIN-GB.3111Doing Business in Italy (Luxury Retail & Branding)DBIN-GB.3124Doing Business in France (Luxury & Marketing)OPMG-GB.2306Supply Chain Management (Business Logistics)TECH-GB.2336\*Data Science and AI for Business: TechnicalTECH-GB.3109Digital Marketing AnalyticsTECH-GB.3136Search and the New EconomyTECH-GB.3310Digital Marketing AnalyticsTECH-GB.3336\*Data Science for Business Analytics - Managerial

\* Not eligible to count towards this specialization if this course was taken as part of your core requirements (Full-Time two-year MBA students only).

For course descriptions, please see the [Records & Registration website](/portal-partners/registrar/course-information/course-descriptions-prerequisites).