# Stern Women’s Forum Hosts Amazon VP Claudine Cheever on the Future of Marketing and Innovation

Alumni

November 19, 2025 ![Claudine Cheever and Laura Shanley (MBA '12) speak at a Stern Women's Forum event](/sites/default/files/styles/246w/public/2025-11/54872676353_5a31244dd7_o.jpg?itok=yxp-3fuJ)Stern Women’s Forum (SWF) hosted a conversation in October with Claudine Cheever, vice president of global brand and marketing at Amazon and Laura Shanley (MBA ’12), an adjunct professor who spent over a decade in global marketing and technology roles at Amazon before she joined NYU Stern.

The event, open to the entire Stern alumni community, offered an inside look into leadership and innovation practices. Cheever, who oversees a vast, matrixed team across three continents, shared her 30 years of experience in driving brand and business growth and emphasized what it takes to build and inspire teams in a rapidly changing business environment.

![Claudine Cheever and Laura Shanley (MBA ’12) share their insights on leadership and innovation](/sites/default/files/styles/large_825px_wide/public/2025-11/54872676428_c0a7618bdf_o_1.jpg.webp?itok=E4fkFSTE)

*Claudine Cheever and Laura Shanley (MBA ’12) share their insights on leadership and innovation*

![Cathy Choi (MBA ’96) gives opening remarks at the event](/sites/default/files/styles/large_825px_wide/public/2025-11/54872676488_7c2fb46bde_o_1.jpg.webp?itok=29cCiUH6)

*Cathy Choi (MBA ’96) gives opening remarks at the event*

![Stern alumni network during the post-event cocktail hour](/sites/default/files/styles/large_825px_wide/public/2025-11/54872675963_4f60f9d7f2_o_1.jpg.webp?itok=0qdhpO3k)

![Stern alumni network during the post-event cocktail hour](/sites/default/files/styles/large_825px_wide/public/2025-11/54872739660_42e61fc295_o_1.jpg.webp?itok=wvWAOjwU)

*Stern alumni network during the post-event cocktail hour*

[Learn more about Stern Women’s Forum.](/portal-partners/alumni/stay-connected/alumni-groups/stern-womens-forum "Stern Women’s Forum")

[![SWF on Innovation: Leadership & Global Marketing at Amazon with Claudine Cheever and Laura Shanley (MBA '12)](https://live.staticflickr.com/65535/54872690894_867d6c265b_z.jpg)](https://www.flickr.com/photos/sternalumni/albums/72177720329853089 "SWF on Innovation: Leadership & Global Marketing at Amazon with Claudine Cheever and Laura Shanley (MBA '12)")

## **Photo Album**

See more photos from the event.
[**VIEW THE ALBUM**](https://flic.kr/s/aHBqjCyksi)

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©Myaskovsky: Courtesy of NYU Photo Bureau