# Roger Martin Discusses New Book, "Creating Great Choices" with Malcolm Gladwell

Alumni

September 19, 2017 ![Roger Martin & Malcolm Gladwell](/sites/default/files/styles/246w/public/assets/images/RogerMartin_MalcolmGladwell.jpg?itok=P1cIbFdI) Roger Martin, Professor and Institute Director of the Martin Prosperity Institute, joined the Stern alumni community for a discussion on his new book, Creating Great Choices: A Leader's Guide to Integrative Thinking which he co-authored with Jennifer Riel. Dean Peter Henry kicked off the evening with introductory marks and author and journalist Malcolm Gladwell moderated the conversation, which was followed by a networking reception and book signing.

[![9.19.2017 Author Lecture Series: Creating Great Choices](https://farm5.staticflickr.com/4421/37369769365_5c7f0904f8.jpg)](https://www.flickr.com/photos/sternalumni/albums/72157686987067893 "9.19.2017 Author Lecture Series: Creating Great Choices")

Take a look at photos from the evening on Flickr, above, and view the full event video below, along with social media highlights. Learn about upcoming events in the NYU Stern **[Author Lecture Series](http://www.stern.nyu.edu/portal-partners/alumni/events/author-lecture-series)**.

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> Malcolm and me at the Creating Great Choices book launch. [pic.twitter.com/EtREPcc5OW](https://t.co/EtREPcc5OW)
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> — Roger L. Martin (@RogerLMartin) [September 19, 2017](https://twitter.com/RogerLMartin/status/910288073304526849?ref_src=twsrc%5Etfw)

> Very much looking forward to chatting with old friend [@Gladwell](https://twitter.com/Gladwell?ref_src=twsrc%5Etfw) tonight [@nyustern](https://twitter.com/NYUStern?ref_src=twsrc%5Etfw) about Creating Great Choices [\#integrativethinking](https://twitter.com/hashtag/integrativethinking?src=hash&ref_src=twsrc%5Etfw) [pic.twitter.com/s9b3ehRIrj](https://t.co/s9b3ehRIrj)
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> — Roger L. Martin (@RogerLMartin) [September 19, 2017](https://twitter.com/RogerLMartin/status/910117606203494401?ref_src=twsrc%5Etfw)

> [We had a great time kicking off this fall's Author Lecture Series with Roger Martin and Malcolm Gladwell who discussed Mr. Martin's new book, Creating Great Choices: A Leader's Guide to Integrated Thinking. Take a peek at their conversation on our Facebook (link in bio). #SternAlumni](https://www.instagram.com/p/BZPqaS8lk5Q/)
>
> A post shared by NYU Stern Alumni (@nyusternalumni) on Sep 19, 2017 at 6:40pm PDT