# Prof. Scott Galloway Discusses New Book, "The Four" with Barry Ritholtz

Alumni

October 12, 2017 ![](/sites/default/files/styles/246w/public/assets/images/ScottTheFour.jpg?itok=jBkkJB7L) Dean Peter Henry was pleased to introduce Professor Scott Galloway, author of *The Four: The Hidden DNA of Amazon, Apple, Facebook, and Google,* and Barry Ritholtz, chairman and CIO of Ritholtz Wealth Management, to a full house of Stern alumni, students, and faculty. Professor Galloway discussed themes from his new book and answered questions from the Stern community, followed by a reception and book signing.

**[Take a look at photos](http://www.flickr.com/photos/sternalumni/albums/72157688006658514)** from the evening and view the full event video below, along with social media highlights. Learn about upcoming book events in the NYU Stern **[Author Lecture Series](http://www.stern.nyu.edu/portal-partners/alumni/events/author-lecture-series).**

***The Four* Author Lecture Video**

**Social Media Highlights**> Facebook Live tonight 6pm ET w/ [@ritholtz](https://twitter.com/ritholtz?ref_src=twsrc%5Etfw) hosted by [@NYUStern](https://twitter.com/NYUStern?ref_src=twsrc%5Etfw) watch at <https://t.co/TMY6GgzxlP>
>
> — Scott Galloway (@profgalloway) [October 12, 2017](https://twitter.com/profgalloway/status/918452471659401216?ref_src=twsrc%5Etfw)

> Thanks to everyone at [@NYUStern](https://twitter.com/NYUStern?ref_src=twsrc%5Etfw) for making this such a fun evening! You guys are great! <https://t.co/YNwTHpH8BT>
>
> — Barry Ritholtz (@ritholtz) [October 13, 2017](https://twitter.com/ritholtz/status/918655554872119297?ref_src=twsrc%5Etfw)

> LIVE: Dean [@PeterBlairHenry](https://twitter.com/PeterBlairHenry?ref_src=twsrc%5Etfw) kicks off [\#SternAlumni](https://twitter.com/hashtag/SternAlumni?src=hash&ref_src=twsrc%5Etfw)'s Author Lecture Series w/[@profgalloway](https://twitter.com/profgalloway?ref_src=twsrc%5Etfw) &amp; [@ritholtz](https://twitter.com/ritholtz?ref_src=twsrc%5Etfw)! <https://t.co/eWHsIX3LU6> [\#TheFourBook](https://twitter.com/hashtag/TheFourBook?src=hash&ref_src=twsrc%5Etfw) [pic.twitter.com/0QSXhpE0lP](https://t.co/0QSXhpE0lP)
>
> — NYU Stern (@NYUStern) [October 12, 2017](https://twitter.com/NYUStern/status/918599597878071296?ref_src=twsrc%5Etfw)

> [Prof. Scott Galloway discussed his new book, The Four, with Barry Ritholtz as part of the Author Lecture Series. Watch the conversation on the @nyustern FB! Link in bio #SternAlumni #SternPride](https://www.instagram.com/p/BaKgn32FBkh/)
>
> A post shared by NYU Stern Alumni (@nyusternalumni) on Oct 12, 2017 at 3:09pm PDT