# Naming Workshop ![](/sites/default/files/styles/article_image/public/Alumni_Audience.jpg?itok=4F6_Yzl4) Thursday, February 28, 2019 6:00 PM to 8:30 PM NYU Stern School of Business Kaufman Management Center 44 West 4th Street New York, New York 10012 **Room 5-50** **[Register Now](https://secure.alumni.nyu.edu/s/1068/GroupBus/social.aspx?sid=1068&gid=2&pgid=19454&cid=34517)** Join the Stern Marketing Alumni Group and fellow Stern and Kellogg alumni for a Marketing Workshop on Naming Principles and Approaches. This event will give you tools and tips to enhance your ability to generate a meaningful, memorable name for your product or company. We’ll look at some creativity techniques that work well for naming and try them out on a real-life example. This will be a very interactive event, with many hands-on exercises. Whatever naming project you’re looking for inspiration on, come learn how to boost your naming creativity and generate some truly awesome names! **Facilitator Details:** Jo Thorogood, Kellogg '93. Jo is a Partner at The Sage Network, a group of ideation and facilitation professionals. Jo has worked with Fortune 100 corporations, small businesses, start-ups and non-profits, across a variety of industries. ![Jo Thorogood, Kellogg '93](https://www.stern.nyu.edu/sites/default/files/assets/images/Jo%20Thorogoood.png) Price: $15.00 Unless otherwise specified, the deadline to request full or partial refunds for alumni events is 5 business days before the date of the event. To inquire about a refund, please email .