# Brand Management

##  Brand Management

Brand Management includes building and defending brands, collecting and analyzing market research data, and developing and introducing new products. A specialization in Brand Management is good preparation for careers in product management, brand management, marketing management, and consulting.
### Sample Courses:

- Brand Strategy
- Data Driven Decision Making
- Research for Customer Insights
- Consultative Selling

- Marketing Hi-Tech Products
- New Product Development
- Pricing Strategy
- Innovation and Design

Please note that this is a selection of courses and is subject to change. For more information, visit the [course index](http://www.stern.nyu.edu/programs-admissions/full-time-mba/academics/course-index).

### Especially applicable to careers in [Marketing](/programs-admissions/full-time-mba/career/career-paths/marketing) and [Entertainment, Media and Technology](/programs-admissions/full-time-mba/career/career-paths/entertainment-media-technology) such as:

- Brand Management
- Luxury/Retail Marketing
- Market Research
- Marketing

- Pharmaceutical Marketing
- Product Management
- Marketing Consulting