# Luxury Marketing

##  Luxury Marketing

This specialization allows students to develop the perspective and skills necessary to pursue careers in the luxury sector. Marketing luxury products and services presents a number of unique challenges, including the nature of the target market, the importance of establishing a strong relationship with customers, the critical role of brand image, and the nature of the distribution system.

### Sample Courses:

- Luxury Marketing
- Marketing Planning and Strategy\*
- Brand Strategy\*
- Innovation and Design

- NextGen Fashion
- Doing Business in Italy: Luxury, Retail and Branding

\*with approved luxury project. Please note that this is a selection of courses and is subject to change. For more information, visit the [course index](http://www.stern.nyu.edu/programs-admissions/full-time-mba/academics/course-index).

### Especially Applicable to Careers in [Marketing](https://www.stern.nyu.edu/programs-admissions/full-time-mba/areas-interest/marketing) and [Luxury Retail](https://www.stern.nyu.edu/programs-admissions/full-time-mba/areas-interest/luxury-retail) such as:

- Brand Management
- Marketing
- Strategic Planning

- Market Research
- Supply Chain Management