# Full-time MBA | Marketing

##  Marketing

A specialization in Marketing prepares students for careers in consumer products, financial services, luxury, hi-tech and media, among other areas. The marketing perspective involves problem-solving approaches for matching the market mix (products, services, distribution, advertising and pricing) to the demand of market segments within the context of competitors, intermediaries, facilitators, mass media and government.
### Sample Courses:

| - Brand Strategy - Advertising Management - The Business of Sports Marketing - Consumer Behavior - Corporate Branding | - Financial Services Marketing - Retail Management - Digital Marketing |
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| Please note that this is a selection of courses and is subject to change. For more information, visit the [course index](http://www.stern.nyu.edu/programs-admissions/full-time-mba/academics/course-index). |

### Especially Applicable to Careers in [Marketing](https://www.stern.nyu.edu/programs-admissions/full-time-mba/areas-interest/marketing), [Luxury Retail](https://www.stern.nyu.edu/programs-admissions/full-time-mba/areas-interest/luxury-retail), and [Entertainment & Media](https://www.stern.nyu.edu/programs-admissions/full-time-mba/areas-interest/entertainment-and-media), such as:

| - Brand Management - Business Development - Market Research - International Sales | - Pharmaceutical Marketing - Sports Marketing - Strategic Planning |
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