# Marketing

##  Marketing

A specialization in Marketing prepares students for careers in consumer products, financial services, luxury, hi-tech and media, among other areas. The marketing perspective involves problem-solving approaches for matching the market mix (products, services, distribution, advertising and pricing) to the demand of market segments within the context of competitors, intermediaries, facilitators, mass media and government.
### Sample Courses:

- Brand Strategy
- Advertising Management
- The Business of Sports Marketing
- Consumer Behavior
- Corporate Branding

- Financial Services Marketing
- Retail Management
- Digital Marketing

Please note that this is a selection of courses and is subject to change. For more information, visit the [course index](http://www.stern.nyu.edu/programs-admissions/full-time-mba/academics/course-index).

### Especially Applicable to Careers in [Marketing](https://www.stern.nyu.edu/programs-admissions/full-time-mba/areas-interest/marketing), [Luxury Retail](https://www.stern.nyu.edu/programs-admissions/full-time-mba/areas-interest/luxury-retail), and [Entertainment & Media](https://www.stern.nyu.edu/programs-admissions/full-time-mba/areas-interest/entertainment-and-media), such as:

- Brand Management
- Business Development
- Market Research
- International Sales

- Pharmaceutical Marketing
- Sports Marketing
- Strategic Planning