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Boot Camp 2: Research Synthesis & Opportunity Identification

Sunday, October 22, 2017
9:00am to 4:00pm
Tisch Hall - Paulson Auditorium (40 West 4th Street)
Get your feet wet and your hands dirty at this intensive all-day Boot Camp, where we'll cover the following topics: Evidence-based approach to new venture creation, data synthesis, generating insights, value propositions, sizing the market, assessing the competitive landscape, preliminary economic analysis (high-level)

OBJECTIVES
• Organize your research data.
• Review strategies for identifying meaningful patterns within your data.
• Troubleshoot any research challenges you encountered.
• Understand how to do a thorough assessment of industry and market trends as well as of the competitive landscape.
• Determine roughly how many people will be interested in your product or service and whether or not there will be enough demand for a scalable business.