NYU Stern

Undergraduate Courses

EMT undergraduate courses cover the disciplines of marketing, management, information systems, finance, accounting, law, and international business as they relate to the EMT industries. They are designed so that students interested in these industries will understand their impact on the economy, the changing nature of jobs, international opportunities, and businesses that have been redefined to serve these new transnational entertainment and media conglomerates.

All students interested in the EMT concentration must take MKTG-UB.0040: Entertainment and Media Industries.

Please note that our course designators have changed. Previous course designators are in parentheses.

For a listing of undergraduate EMT courses offered in the 2014-2015 academic year, please click here.


Undergraduate EMT Courses


Film and Television Distribution and Finance
MKTG-UB.0020 (C55.0020) (2 credits)
Fall
This course is designed to give business and film students a basic understanding of how the production of feature, cable, and broadcast television films and series are financed. It will explore the players who invest in production, why they are investing, and how these transactions are accomplished. Furthermore, the basic elements of these transactions will be covered: copyright exploitation, distribution, and the flow of funds. There will be an examination of "real world" transactions involving bank financing of feature films, distributor and producer co-productions and co-financings, cable television financings, and the funding of series for broadcast television. The course will also include a case study of producing in Canada.

Entertainment Finance
MKTG-UB.0021 (C55.0021) (2 credits)
Spring
This course provides a basic financial understanding of a variety of entertainment subcategories, including film, television, music, cable, and the Internet. In addition to text materials, real life examples will be presented and will include vignettes ranging from blockbuster films, television commercials, and Internet successes and failures. Accounting and finance principles will be introduced and applied throughout the course.

Movie Marketing
MKTG-UB.0022 (C55.0022) (2 credits)
This course is designed to give students a basic understanding of the key business issues relating to producing, distributing, marketing, and exploiting feature films. The course examines key aspects of the movie business, including: managing a creative enterprise, deal making, acquiring rights, building a library, branding, and all aspects of effective marketing. There is a group project presentation as well as a final exam.

Technology’s Impact on Media and Entertainment
MKTG-UB.0023 (C55.0023) (2 credits)
Throughout the value chain, from content creation, to distribution and consumption, technology has changed the way consumers view and use entertainment. It has dramatically altered the entertainment landscape, with more changes on the way. Advertising is another industry that touches all of us, hundreds of times a day. It too is beginning to feel significant impact from changes in technology, brought on by audience fragmentation, interactivity and VOD technology. This course will provide a brief introduction to each of these industries and examine the impact that technology has had on them, including a realistic assessment of possibilities for the future.

The Business of Broadway
MKTG-UB.0025 (C55.0025) (2 credits)
This is a specialty marketing course designed to provide students with a framework for understanding the dynamics of Broadway and live theater, as an important business enterprise within the entertainment industry. The focus is on understanding the development and application of the economics, finance, structure, implementation and staging of performances, as well as the marketing strategies and tactics for gaining audience awareness and decision to purchase. The course will examine funding, marketing, branding, product positioning and the global distribution of live theatrical entertainment. The course will cover the history, venues, vocabulary, players, business and creative structures, budget development, supplementary revenue streams, successes and failures, relationship with the movie and music industries, the important figures and support systems that make the system work, global reach, and other topics. The course will also explore licensing, sponsorships and promotion, deal structures, touring and the Road. Lecture, discussions, site visits, and project work will be included.

Entertainment and Media Industries
MKTG-UB.0040 (C55.0040) (2 credits)
Fall, Spring and Summer
This course provides students with a framework for understanding the economics and key strategic issues facing organizations in the entertainment industry. It establishes a basis for the formulation of marketing tactics and strategies for firms competing for consumers' discretionary spending. Recent developments in major sectors of the entertainment industry are covered, including movies, television and cable, theatre, and sports. Issues that cut across all types of entertainment industries are examined, including licensing, promotion, and new technologies.

Media Planning
MKTG-UB.0041 (C55.0041) (2 credits)
This course is designed to provide a framework for understanding the role of strategic media planning in the overall context of marketing and advertising decisions. It will cover audience research as well as selection, evaluation, and planning of all major advertising media, while considering various decisions and problems that arise in the media planning process. The knowledge gained in this course will be useful for those interested in any career that requires them to interact with the media industries, such as brand management, advertising, research, as well as the media and entertainment industry.

Television Management: Network, Cable and Satellite
MKTG-UB.0044 (C55.0044) (2 credits)
Spring
This course covers the television industry focusing on network television, cable, and satellite. It primarily surveys the American market and investigates new technology including digitization and HDTV, while providing some comparison with the international broadcast market. Students explore the organization, programming, and revenue strategies, as well as marketing innovations and competition in the newly configured broadcast landscape. Important legislation including the Telecommunications Act of 1996 are studied. The recent volume of mergers and acquisitions in the broadcast industry are examined for their impact on the domestic entertainment landscape.

Social Media Marketing
MKTG-UB.0045 (C55.0045) (2 credits)
The course will cover marketing, advertising and communications strategies in the new media landscape where traditional media (e.g., television, print) and the online social media (i.e., Web 2.0; e.g., online social networks, user-generated content, blogs, forums) co-exist. Students will be expected to have knowledge about the fundamentals of traditional advertising methods and strategies. With this background knowledge, the primary focus of this course will be on understanding social media, how to build social media marketing strategies, and how to track their effectiveness. This course will not look at more tactical aspects of advertising/communications such as creative, message management, and publicity. This will first and foremost be a marketing strategy course.

Globalization of the Entertainment Industry
MKTG-UB.0046 (C55.0046) (2 credits)
Fall and Spring
This course provides a framework for understanding the global expansion of media and entertainment companies. It looks into the impact on the U.S. economy due to the significant export growth of American leisure products and services. Students analyze several leading entertainment and media multinational companies, and examine the development of their businesses within the major world economic zones.

Sports Marketing
MKTG-UB.0047 (C55.0047) (2 credits)
Fall
This course provides an overview of sports marketing as a component of a fully integrated marketing communication strategy. Students study the history and contemporary application of sports marketing as a method to achieve goals. The curriculum addresses corporate as well as sporting property use of sports marketing strategies to achieve business objectives. The course will examine strategies that address critical business constituencies, consumers, trade factors, employees, and the financial community. Also covered are sports marketing within the context of: special sporting event sponsorships, professional sports teams as well as governing organizations, sports media (broadcast, print as well as Internet), licensing, hospitality etc.

The Business of Producing
MKTG-UB.0049 (C55.0049) (2 credits)
Fall, Spring
This is a specialized EMT course designed to provide students with a framework for understanding the dynamics of producing (as a business profession), creating a finished creative product in the entertainment and media industries, developing a business model, and generating an income stream to repay and provide investors with a profit. The course explores script selection, finance, budgeting, timetable development, team building, talent selection, sales, contract and union negotiation, regulations, technology and other relevant core competencies.

The Craft and Commerce of Cinema: Tribeca Film Festival
MKTG-UB.0051 (C55.0051) (2 credits)
Spring
This is a specialized EMT course, designed in coordination with the Tribeca Film Festival Board, to provide students with a framework for understanding the dynamics of the global film industry including the complete film production process from crafting the idea for a script, hiring or becoming a producer, financing the project, selling it to a studio or independent production company, building a team, production elements, post production including music acquisition, and the selling or distribution to a global marketplace. The course will include learning about distribution and exhibition, marketing and building audience awareness, research applications, international licensing, and preparation for careers in the industry. We will be invited to attend and fully participate in the panels offered during the two week period of the Tribeca Film Festival.

Digital Strategic Marketing
MKTG-UB.0056 (C55.0056) (3 credits)
Fall
This course will cover the digital technology (e.g. consumer electronics, software) industry from a strategic and marketing perspective. The objectives will be to understand how these industries function, the unique challenges they face, and how technology companies can leverage their strengths to achieve success in the marketplace. The focus will be on understanding the interactions between competition, technology evolution, and firm capabilities.