A Unique ProgramThe Stern School of Business has established a leading-edge program that focuses on the Entertainment, Media and Technology (EMT) industries. Students in Stern’s MBA Program are able to specialize in Entertainment, Media and Technology. Over 20 courses are offered at the graduate level that deal with the marketing, finance, management, accounting, legal, and economic issues facing entertainment and media firms. Industries covered include, film, home video, television, cable, music, sports, and publishing.
At the undergraduate level there are 14 courses offered as part of Stern’s B.S.B.A. degree. Students may also take courses at the Tisch School of the Arts and the Steinhardt School of Education. Students from across the different divisions of NYU are able to complete a minor in the Business of Entertainment, Media, and Technology (BEMT).
The MBA and B.S.B.A. curriculum is designed to blend theory with practical applications. Students gain a broad understanding of the strategy and operating principles that drive the individual sectors of the entertainment industry. Classes are structured to encourage students to explore concepts, frameworks and models, and analyze industry data across multiple revenue streams (including licensing, sponsorships and promotion). Students examine leading companies in the industry, such as Time Warner, Disney, News Corporation, Sony, CBS, Viacom, and NBC/Universal.