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Research in the News

Research by Professors Priya Raghubir and Vicki Morwitz and PhD student Shelle Santana

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Excerpt from NBCNews.com -- "According to Priya Raghubir, a research professor at New York University’s Stern School of Business and lead author on a new report on the subject, many international travelers suffer from a “money illusion” that causes them to overspend even when they understand exchange rates and currency conversions."

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