I See Red
By Adam Alter, Assistant Professor of Marketing with affiliated appointment in the Psychology Department
Women are more likely to attract sexual attention when they appear in a photo bordered by the color red.
Humans had been honing the practice of courtship for millennia when Gary Kremen threw a wrench in the works. Kremen launched Match.com, the world’s first online dating site, in January 1995. Match democratized the dating world, giving the shy, nervous, and squeaky-voiced relationship-seekers a chance to shine in a game once monopolized by alpha males and bar room Casanovas. In contrast to the fast-paced world of face-to-face dating, online daters have plenty of time to choose flattering photos, hone their profiles, and craft personal messages. But while the playing field is more level than it used to be, it still involves mastering unspoken rules that give some people advantages over others.
Read full article as published in Slate.
More Opinions from Adam Alter
- "Do the Poor Have More Meaningful Lives?" 1.24.14
- "Does beauty drive economic success?" 12.19.13
- "How Culture Influences Our Financial Decisions, 12.10.13"
- "Why We're All So Impatient For Black Friday," 11.27.13
- "The Secret Science of Stock Symbols," 11.14.13
- "Why People Mistake Good Deals for Rip-offs," 10.21.13
- "Where We Are Shapes Who We Are," 6.14.13
- "Trade of the trick," 3.24.13
- "I See Red," 3.21.13
- "Global Warming: The Psychology of Ignoring a Superthreat," 11.21.12
- "You're Not Moving to Canada: The Psychology of Post-Election Melodrama," 11.7.12