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Global Vision: How Companies Can Overcome the Pitfalls of Globalization

By Robert Salomon

Books | Robert Salomon | Global Vision article
In Global Vision: How Companies Can Overcome the Pitfalls of Globalization, Professor Robert Salomon addresses the business challenges that globalization poses. The book aims to help managers improve their global acumen by developing a better understanding of the cultural, political and economic risks they face as they expand globally. For managers of large multinationals, managers of emerging companies with global aspirations or anyone generally interested in globalization and global management, this book equips the reader with innovative tools to solve the most complex challenges facing global companies. For example, through recent case studies, Professor Salomon draws lessons from high-profile failures of global companies such as IKEA in Russia, Walmart in China and AES in Georgia, among many others. Global Vision can help prepare a company not only for global growth, but also for profitable ongoing global operations.


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Robert Salomon is an Associate Professor of Management and Organizations.