Disrupt: Think the Unthinkable to Spark Transformation in Your Business
By Luke Williams, executive director of NYU Stern’s Berkley Center for Entrepreneurship and Innovation and clinical associate professor of marketing and innovation
Luke Williams has a powerful message for companies today: Don’t wait for a couple of guys in a garage to come up with an idea that will upend your business. — Linda Tischler, Senior Editor, Fast Company
This book reflects Professor Williams' experience creating breakthrough solutions at frog design, one of the world's leading innovation firms. Professor Williams shows how to combine fluid creativity with analytical rigor in a simple, complete, five-stage process for successfully disrupting any market.
Readers will learn why the most unexpected ideas draw the least competitors – and offer the greatest potential. Then, using many examples and a case study, readers will walk through every step of transforming disruptive ideas from conception to breakthrough business strategy.