Opinion
Quality, Reputation, and the “Made in China” Brand
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For the “made in China” brand of quality to improve, all companies and organizations have to move together and invest in quality.
The challenges of converting the "made in China" brand into a quality brand are immense, but so are the rewards. A national quality improvement initiative is the pathway to transform China from a low-cost to high-value economy, points out Eitan Zemel in a speech given at the 17th Annual Business Forum in Shanghai.
"Good Morning,
Vice Chairman Zhou Taitong, Ms. Ren Wenyan, Chancellor Yu Lizhong and distinguished guests, it is a great pleasure and honor to address all you today!
The rise in the economic output of China over the last two decades has been quite remarkable. Naturally, the issue of sustainability of this growth rate is of great interest; can China maintain its economic trajectory into the future? How should the transformation from an economy of low cost to one of high value be managed? The two avenues open to the country in this respect are those of Innovation and Quality. The first approach focuses on creating value through the innovation process – the creation of novel products or services. The second approach creates value through the excellence of production process – by turning out an output of high quality products and services and establishing a corresponding reputation.
In the area of Innovation, I think the prognosis is very positive. You can clearly see it at places like NYU SH and other universities, where a new generation of young men and women – engineers, business majors, scientists, artists – are coming on the stage, who are curious, adventurous, entrepreneurial and ambitious. There is no stopping this new generation! I think in ten years the world will be flushed with very desirable products and services with the label "invented in China."
But how will customers, in China and abroad, view the Quality of products and services that are "made in China?" I think the verdict is still out on this, and I wanted to spend this session with you thinking about some of the issues involved. And while this relates to China in general, I think it is particularly relevant to a major commercial city such as Shanghai."
Read the full speech here
May 15, 2014
"Good Morning,
Vice Chairman Zhou Taitong, Ms. Ren Wenyan, Chancellor Yu Lizhong and distinguished guests, it is a great pleasure and honor to address all you today!
The rise in the economic output of China over the last two decades has been quite remarkable. Naturally, the issue of sustainability of this growth rate is of great interest; can China maintain its economic trajectory into the future? How should the transformation from an economy of low cost to one of high value be managed? The two avenues open to the country in this respect are those of Innovation and Quality. The first approach focuses on creating value through the innovation process – the creation of novel products or services. The second approach creates value through the excellence of production process – by turning out an output of high quality products and services and establishing a corresponding reputation.
In the area of Innovation, I think the prognosis is very positive. You can clearly see it at places like NYU SH and other universities, where a new generation of young men and women – engineers, business majors, scientists, artists – are coming on the stage, who are curious, adventurous, entrepreneurial and ambitious. There is no stopping this new generation! I think in ten years the world will be flushed with very desirable products and services with the label "invented in China."
But how will customers, in China and abroad, view the Quality of products and services that are "made in China?" I think the verdict is still out on this, and I wanted to spend this session with you thinking about some of the issues involved. And while this relates to China in general, I think it is particularly relevant to a major commercial city such as Shanghai."
Read the full speech here