More Problems Ahead for Apple
By Arun Sundararajan, Associate Professor of Information, Operations and Management Sciences, NEC Faculty Fellow & Doctoral Coordinator
To stay on top over time, Apple will have to engage actively in the creative destruction of the very revenue model that sustains it.
This market reaction is not just an aberration. There are more stormy waters ahead for Apple, whose success is largely rooted in a tumultuous, yet determined history that gave it a massive head start a decade ago as the digital landscape became consumer-centric. Granted, this early edge has led to an impressive array of short-run technological barriers to entry and a tremendous revenue stream today. But the lead is dwindling and the barriers are fading. To keep its spot on top, Apple will soon need to participate in the imminent creative destruction of its revenue model. This calls for caution.
Read full article as published in CNBC.
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