Share / Print
Student Club Events

2014 GMA Conference: "Globalization: Reaching Local Consumers on a Global Scale"

GMA Conference 2014
This year’s GMA conference, "Glocalization: Reaching Local Consumers on a Global Scale," will tackle the question of how brands in today’s interconnected world maintain their core identity, while also striving to make that identity universal and relevant in local markets. The day will kick-off with a keynote speech from Axel Schwan, EVP and Global Chief Marketing Officer of Burger King, and close with a speech from Josh Feldmeth, Chief Executive Officer of Interbrand North America. Panels throughout the day will explore how brands reach local consumers on a global scale through omni-channel, brand management in different markets, and digital media for global brands.

For more information or to register, please visit the conference webpage.