Prof. Scott Galloway says one in five fashion brands still lack e-commerce capability
October 13, 2011
Excerpt from Vogue -- "Most fashion brands still approach digital as a series of pet projects rather than presenting a coherent multi-platform strategy. Although 94 percent of brands in the Index have a presence on Facebook, one in five still lacks e-commerce capability." Additional coverage appeared in FashionEtc, Fashionista, Style Clone, The Telegraph and Business of Fashion.