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Prof. Tom Meyvis on New Balance promoting its US-produced running shoe

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Excerpt from The New York Times -- "Tom Meyvis, an associate professor of marketing at the New York University Stern School of Business, warned, however, that although running-shoe buyers might say they care where merchandise was made, 'in a concrete shopping situation, a lot of ideals don’t matter that much anymore. Features such as price and design have a bigger impact.'"

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