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Prof. Melissa Schilling is featured for her research on cognitive insight

iedp blog

Excerpt from IEDP blog -- "What brings about the ‘aha’ moment, when the strategy puzzle suddenly falls into place? Melissa Schilling of NYU Stern School of Business, has studied this process and discovered that often it happens when an unlikely association of ideas occurs through a random yet purposeful search that then creates a ‘shortcut’ to seeing a new pattern or system."

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