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Prof. David Yermack's research on Michelle Obama's fashion influence on stock prices is cited

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Excerpt from The Washington Post -- "David Yermack, a professor at New York University’s Stern School of Business, examined Michelle Obama’s 189 public appearances between November 2008 and December 2009 and found that the appearances coincided with spikes in the stock prices of the companies whose clothes she wore."

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Additional coverage appeared in The Denver Post.