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Prof. Jeffrey Simonoff's research shows a Tony win can lead to a 50% longer run

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Excerpt from Variety -- "Simonoff and colleagues ... looked at Tony wins in what they considered "major categories" -- musical, tuner revival, play, play revival, director and lead actor and actress. Sure enough, they found that each Tony in one of those categories is associated with a 50% longer expected run, while a nom without the win was associated with a 30% longer expected lifespan."

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