NYU Stern
Share / Print
Faculty News

An op-ed by Professor Arun Sundararajan on how Facebook can still rule the internet economy

bloomberg logo feat

Excerpt from Bloomberg -- "More than any other company, Facebook is positioned to radically expand digital marketing, moving us from today’s narrow, intent-based approach to a broader and more familiar persuasion-based model. For that to happen, it needs to step out of Google Inc.’s shadow and embrace a strategy that plays to its strengths and unique position at the center of today’s Internet. It must reinvent rather than replicate."

Read more

Additional coverage appeared in the Star Tribune.