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Prof. Sinan Aral on influence within social networks

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Excerpt from NPR -- "Sinan Aral is a scientist who teaches at New York University's Stern School of Business. He speaks about his specialty, influence and susceptibility in social networks, often. 'Typically in talks I ask people to raise their hand if they follow Ashton Kutcher on Twitter or know who Ashton Kutcher is,' Aral says. 'Everyone raises their hand. I have them put their hands down and then I ask, 'Who in the room has ever done anything Ashton Kutcher asked them to do?' And typically one sheepish person will raise their hand.'"

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