Prof. Luke Williams on the Berkley Center and entrepreneurship at Stern
October 01, 2012
Excerpt from Forbes -- "'I use the analogy of the atrium that Steve Jobs built at Pixar Studios,' Williams said. 'Jobs came in, scrapped the idea of designing offices in three separate buildings, said ‘we’re going to have one building,’ and put a giant atrium in the middle, because he wanted everyone and their ideas to mix. But he knew that it wasn’t enough just to have the physical space where people could mix, he had to force people to mix. So he put the mailboxes, the cafeteria, the gift shop, and the only set of bathrooms in the building down there. I think the Berkley Center plays that role. It has to be a virtual atrium of some sort. It has to be the reason and the catalyst for this mixing to happen.'"