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An op-ed by Prof. Thomaï Serdari on PPR's name change

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Excerpt from Luxury Daily -- "What I am suggesting therefore is that the change of name is not a case of 'corporate rebranding,' as several analysts rushed to contemptuously point out, [one destined] “to fill a library” along with those that failed to move the needle upwards. This change of name, along with its tag line, 'Empowering Imagination,' are expressions of the conglomerate’s clearly defined business strategy in creating synergies among its brands."

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