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Professor Russell Winer Accepts the AMA/Irwin/McGraw-Hill Distinguished Marketing Educator Award

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William H. Joyce Professor of Marketing Russell Winer accepted the AMA/Irwin/McGraw-Hill Distinguished Marketing Educator Award at the AMA’s 2011 Winter Marketing Educators’ Conference on February 19 in Austin, Texas. Established in 1985, the award is given annually to a long-standing leader in marketing education who has made extensive and sustained contributions to the marketing discipline. It is designed to be the highest honor a marketing educator can receive.

Professor Winer has written three books, Marketing Management, Analysis for Marketing Planning and Product Management, and a research monograph, Pricing. He has authored over 60 papers in marketing on a variety of topics including consumer choice, marketing research methodology, marketing planning, advertising and pricing. He served two terms as editor of the Journal of Marketing Research and was formerly co-editor of the Journal of Interactive Marketing. Professor Winer is currently associate editor of the International Journal of Research in Marketing and co-editor of the Review of Marketing Science, and is serving on the editorial boards of the Journal of Marketing, the Journal of Marketing Research and Marketing Science.