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NYU Stern and HEC Paris Experts Address the Future of Luxury Worldwide

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To RSVP for the Post-Crisis Luxury event, contact Jessica Neville in NYU Stern’s Office of Public Affairs, jneville@stern.nyu.edu, 514-840-3830.

When:
September 16, 2010, 6-7:30pm

Where:

NYU Stern School of Business
44 West 4th Street, Room 2-60
Henry Kaufman Management Center
New York, NY 10012

What:

Second quarter corporate earnings reports showing strong growth from luxury retailers such as Neiman Marcus and Tiffany indicate that high-end brands, vs. mass market retailers, are leading in the economic recovery. Academic and industry experts explain why and discuss the future of the global luxury sector.

Who:
Jean-Noel Kapferer, Professor of Marketing, HEC Paris
World renowned in the field of branding and consumer marketing, Prof. Kapferer co-authored the book, The Luxury Strategy, considered to be a reference in the field of Brand Management. He has written 11 other books translated into many languages, and over 50 academic articles on communication, rumor, consumer behavior and brands in prestigious academic journals.

Bertrand Stalla-Bourdillon, CEO of Marc Jacobs, LVMH Group
A graduate of the HEC Paris MBA of '83, Stalla-Bourdillon has 25 years of experience in the luxury market, rising through the ranks of Louis Vuitton to head luxury shoemaker Berlutti. He has been the Chairman of the Board and CEO of Marc Jacobs since June 2006.

Scott Galloway, Professor of Marketing, NYU Stern
Creator of the Digital IQ Index®, a measure of a firm’s digital competency that positively correlates with annual sales growth, Prof. Galloway has measured the Digital IQ of luxury brands. A ranking of the broader retail sector is forthcoming.

About NYU Stern

New York University Stern School of Business, located in the heart of Greenwich Village, is one of the nation’s premier management education schools and research centers. NYU Stern offers a broad portfolio of academic programs at the graduate and undergraduate levels, all of them informed and enriched by the dynamism, energy and deep resources of the world’s business capital. The School supports faculty research in luxury and retail, offers an MBA specialization in luxury marketing and hosts a student club dedicated to career development in the sector.

About HEC Paris
Founded in 1881, HEC Paris specializes in management education and research, with a permanent faculty of 105 professors, 4,000 students on its campus (40% of whom are international) and over 8,700 managers and executives trained in executive education programs each year.

HEC Paris has been ranked the #1 Business School in Europe by the Financial Times for the past four years, identified for the international mobility and career progression of its graduates. The school is recognised for its academic excellence and international perspective, with strong emphasis on luxury and retail, finance and entrepreneurship.