Prof. Adam Alter explains how exposure to a culture can result in adoption of its behaviors
March 01, 2013
Excerpt from the Harvard Business Review -- "You might think a culture would have an effect on you only if you’ve spent some time immersed in it, but that’s not the case. Culture influences you more easily than you realize. Thanks to the internet and the rise of global commerce and travel over the past 15 to 20 years, we’ve all become more aware of foreign ideas and symbols."