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Prof. Bryan Bollinger's research on the impact of reusable grocery bags is cited

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Excerpt from PsychCentral -- "The researchers, Uma R. Karmarkar, Ph.D., assistant professor of business administration at HBS, and Bryan Bollinger, Ph.D., assistant professor of marketing at New York University’s Leonard N. Stern School of Business, were surprised to find that the influential effects linked to reusable bags were not causal, but seemed to worked in tandem, pushing shoppers in seemingly opposite directions at the same time."

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