Vice Dean Adam Brandenburger's book, "Co-Opetition," is mentioned
January 16, 2014
Excerpt from The Guardian -- "In their book Co-Opetition, Adam Brandenburger and Barry Nalebuff offer the analogy of a judo match – competitors use their own strengths and their opponents' weaknesses as they face each other. The fate of one person is interdependent with the other; the move one person makes influences the moves made by the other. Providers will fare better if they work together rather than working in isolation."