Undergraduate student Chris Norton writes an op-ed on why idea partners are vital for entrepreneurs
— November 12, 2013
Excerpt from Entrepreneur.com -- "As a college entrepreneur at New York University, the majority of my ideas are tailored to solving the issues faced by college students in an urban environment. To see if my ideas have legs, I turn to my roommate, as he is my target audience. Finding out whether he would use the product or service plays a role in determining if my idea could become a legitimate business."