Prof. Eitan Muller is interviewed about innovation
— May 6, 2014
Excerpt from CKGSB Knowledge -- "We can quantify the dollar value of innovation. And I think that’s one of the major issues that many managers face. They have to find out whether they should to put more money into the R&D or stop it. That’s a major decision and that depends on expected value of that innovation which we can quantify."