Prof. Tulin Erdem testifies in the Apple v. Samsung lawsuit
— April 18, 2014
Excerpt from CNET -- "[Erdem] testified she conducted her own studies, using eye tracking, to determine what devices consumers would buy. Erdem didn't include Apple's patented features because she said it wouldn't be realistic based on what's typical for device comparison sites. And she concluded that things such as the secondary camera didn't boost desire for the products. 'As a group, the minor things didn't drive demand,' she said. 'It was the major things that drive demand.'"