In an in-depth interview, Professor Adam Alter is featured in a cover story on addictive technology; insights from his book, "Irresistible" are also highlighted
— May 21, 2018
Excerpt from PCMag -- "We are endlessly fascinated by how other people feel about us. On Facebook and Instagram and Snapchat and Twitter, you're creating content and waiting for feedback. Some of it will be the kind of feedback you're seeking and some of it won't. But the thrill of getting exactly the kind of feedback you want is so appealing that we just keep returning to the experience over and over again."