In an in-depth Q&A, Professor Andrea Bonezzi discusses shifts in the marketing industry
— February 24, 2017
Excerpt from DMN -- "The fundamental principles are still very much there, it's just the tools have changed. If you think about communication and persuasion, the fundamentals are still the same. It's not like human beings have completely changed their nature and basic psychological motives. With respect to that, there's definitely an emphasis these days on digital."