School News
Erin Potter, Executive Director of Communications & Dean's Special Projects, shares how Stern's Undergraduate College connects with prospective students through Snapchat
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Excerpt from Digiday -- "'We want to be where prospective students are and share with them what they want to know about being an NYU Stern undergrad,' said Erin Potter, executive director of communications at NYU’s Stern School of Business. 'Snapchat is a way for prospective students to connect with current students on a common platform, and geofilters are kind of like a check-in or a passport stamp that allows users to mark a moment.'"
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