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Prof. Foster Provost discusses data science and marketing firm Dstillery

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Excerpt from Fast Company -- "Until recently, the company has been 'using web pages and websites that people visit at a massive scale--a very sizable number of the sites people visit--and each one has some evidence for or against some particular brand,' says Foster J. Provost, a Professor of Information Systems, NEC Faculty Fellow at New York University Stern School of Business, and author of the recent book, Data Science for Business. He pioneered much of the data science behind Dstillery's operation as a member of the founding team. 'They can use both the info from the physical world and the info from the digital world, and they can use this info together to get more of a pure audience,' he says of the newly christened Dstillery."

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