Prof. Scott Galloway on the opportunity for companies to purchase naming rights to transit stations
— January 8, 2014
Excerpt from The Atlantic Cities -- "According to Scott Galloway, a marketing professor at the NYU Stern School of Business, naming rights for big city infrastructure is actually not a bad sell. It comes with the guarantee that millions of people will see the brand on a more permanent basis. Galloway says his gut is that a lot of companies might want to purchase naming rights for things like mass transit, they’re just not sure how much they're really worth."