Prof. Anindya Ghose discusses mobile advertising at the Mapping Mobile @NYUStern conference
November 18, 2013
Excerpt from Mobile Marketer -- “'Mobile ads often get a bad flack,' said Anindya Ghose, professor at NYU Stern School of Business, New York. 'Every now and then you’ll hear that mobile ads don’t work. 'Oftentimes we’re missing the fact that mobile ads can lead to clicks on mobile devices but the final conversion might happen on PC,' he said. 'There are these spillovers that are important for us to quantify. If you only look at attribution through one channel you don’t get the whole story.'"