"Irresistible," by Professor Adam Alter and "The Four," by Professor Scott Galloway are named to the Huffington Post “20 Best Business Books of 2017” list
— January 9, 2018
Excerpt from The Huffington Post -- "Adam Alter is a New York Times bestselling author, associate professor of marketing at NYU, and impressively endorsed by the likes of Malcolm Gladwell, Adam Grant, and Arianna Huffington. This book is at once enjoyable and also - to use Alter’s word - 'unsettling'. ... Scott Galloway is a verbal force. This is both a fearless assault on the four biggest companies in the world and an insightful deconstruction of the lessons we can all learn from them."