School News
In an op-ed, MBA student Billy Duberstein evaluates Ulta Salon (ULTA) as an investment
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Excerpt from Seeking Alpha -- "ULTA is the first mover in this business model and the company's rapid expansion helps ensure that customers are pulled into the ecosystem. The company also offers a points-based rewards program that keeps customers coming back. In fact, 80% of revenues come from rewards members. ULTA also has best-in-class E-Commerce (+50% Growth YOY), helping the company reach customers wherever they are."
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