In an op-ed, Professor Allen Adamson shares how Delta and the state of Georgia's stances on gun control stem from their brand values, referencing his new book, "Shift Ahead," co-authored with Professor Joel Steckel
— March 5, 2018
Excerpt from Forbes -- "All brands need to be true to their values. Their actions and initiatives need to reflect these values. Their stakeholders will call them out if they don’t, especially in a transparent marketplace. When asked on a recent news program why Delta made the decision it did relative to the N.R.A., Bastian explained that the leadership team felt it was the right thing to do for the brand."