Faculty News

In an op-ed, Professor Michelle Greenwald explains how marketing executives can benefit from younger "reverse mentors"

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Excerpt from Forbes -- "Reverse mentoring can be a fun and enlightening experience for both parties. It frees Marketing execs of the embarrassment of looking and being out of date and out of touch, and importantly for the business, helps execs understand and adopt new approaches (assuming they’re better) more quickly. It’s a win/win way to infuse new perspectives in the organization."

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