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Faculty News

In an op-ed, Professor Michelle Greenwald highlights the brand experiences delivered by Guinness, Van Cleef & Arpels and Samsung

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Excerpt from Forbes -- "As more and more firms see the benefits of doing customer experience well, the practice will become an increasingly important part of brand marketing plans. Limitations in the number of people who physically visit the locations are offset by the extensive good will and social media they can generate."

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