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In an op-ed, Professor Michelle Greenwald highlights IBM Watson's functions that are useful to marketers

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Excerpt from Forbes -- "Fluid software’s Expert Personal Shopper app (XPS) for The North Face, and 1-800 Flowers’ GWYN (Gifts When You Need) concierge powered gift recommendation engine, both use Watson technology to enable natural conversations on their sites, and understand location, temperature, gender, shopper use intentions and climate factors, to suggest the most relevant products to meet customers’ needs."

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