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In an op-ed, Professor Michelle Greenwald highlights key takeaways from two award-winning marketing campaigns

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Excerpt from Forbes -- "Both Reggie Award winning examples illustrate how insightful, strategic and innovative activations, that are original and very different from anything ever done before, can massively impact awareness, willingness to try, brand perceptions, and earn extensive target audience amplification: all by capturing imaginations, creating a sense of awe and evoking positive emotions. Both also highlight the benefits of thoughtful, strategic partnerships to cost effectively amplify what brands can achieve on their own."

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