Faculty News
In an op-ed, Professor Thomaï Serdari discusses Apple's collaboration with Hermes
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Excerpt from LinkedIn -- "The top tier customer who is willing to spend $5k and up on a new Apple gadget is one who values both technology and design. The collaboration between the two brands responds to both these preferences. The Hermès customer (who may already own an Hermès watch among others) is the same customer who equips her life in all products Apple. She values the quality and taste of the French brand and wishes that all products were designed with such refinement."
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